Marketing, Communications and Donor Relations

Your Partners in Possibility.

Welcome! The Marketing, Communications and Donor Relations department is your partner in brainstorming and developing the right marketing strategy and execution for your initiative. With the ever-changing world of marketing, we want to ensure we identify the best approach to leverage our strengths while also considering the resources, budget, time, and capacity we have available.

Meet the Team

Allan Florendo

Director, Marketing, Communications and Donor Relations

Avid Pickleballer

Darryl Dux

Communications Coordinator

Addicted to crocheting

Jennifer Inglis

Recruitment Officer

Theatre is my winter sport

Kristy Brons

Recruitment Officer

Multitasker extraordinaire

Karla Vishloff

Digital Marketing Specialist

Days of Our Lives superfan

Emma Inman

Social Media Specialist

Please ask me about my cat

Logan Shellborn

Lead Graphic Designer

Fond of good questions and great stories

Lyndsey Loader

Graphic Designer

Nature-loving design nerd

Debbie Ostwald

Document Specialist

Vancouver Canucks fan

Tyler Zhao

Document Specialist

Always gives 100% (unless it’s his blood)

Requesting Support

To streamline process, we utilize a prioritization process for all requests for marketing support. This process helps our team allocate the appropriate time and resources to ensure a well-thought-out marketing strategy and mutually agreed upon execution plan. Please note that this is not a first-come, first-served model. To proceed with a request, please review the following requirements and guidelines.

Lead times required for each type of initiative are outlined below and will be strictly adhered to.

a.) Initiatives related to net new academic programs: 365 days prior to projected launch date.

b.) Other academic program-related initiatives: 120 days prior to projected launch date.

c.) All other initiatives: 90 days prior to estimated launch date.

Note: “Launch date” is defined as the beginning of promotion and not the start of the program, event, initiative, etc. and only those requests that fulfill these requirements will be placed in the pipeline.

Level 1 Priority: Institutional and High-Impact Initiatives

a.) Recruitment (Domestic and International)

b.) College-wide brand and reputation building initiatives

c.) Approved priority programs that impact recruitment

Level 2 Priority: Mid Impact Initiatives

a.) Major student retention initiatives

b.) College-wide initiatives that impact student experience, employee experience and community engagement

Level 3 Priority: Low Impact Initiatives

a.) Institutional milestones and seasonal initiatives

b.) Minor employee and student engagement initiatives

c.) Minor Program/Campus-focused initiatives that impact student and community engagement

Marketing & Communications Strategy Online Request Form

Please continue to use the FAME ticketing system for Production Support requests.

Marketing